Bloomberg article about iPhone campaign
Bloomberg has posted a great article examining more of the iPhone buzz, comparing it to the Ford Mustang and Windows (95) product launch. They’re pointing out how the ads hit the spot, and instead of selling the coolness factor of the device, they demonstrate how to use the features. Here’s a sample:
The newer IPhone ads show what people can do, with emphasis on how it is done. A consumer recently told Gartenberg he wished his handset had the same Google Inc. map function as the iPhone. In fact, that application is available for the phone the consumer had, he just hadn’t realized it, Gartenberg says.