With an imminent launching date, Apple is stepping up the marketing machinery for the iPhone, and the new television spots have to be my favorite Apple ad campaign, ever.

While the keynote that introduced the latest Apple endeavor had some negative elements, specifically the lengthy comparison with the “old world” phones, the new ads are simple, focus on the ease of use of the phone and demonstrate the way the great way in which the device’s different functions blend together.

Perhaps, if this works out well and the Get A Mac ad campaign wears out, the Mac campaigns might want to try this sort of thing. Besides, the campaign and the iPods bring customers to Apple stores, but the interaction with the UI is what really seals the deal.

Watch the new ads here.

This entry was posted on Saturday, June 23rd, 2007 at 11:43 am and is filed under hardware. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.