I’m happy to see that iTunes has hit the 2bn song cumulative download mark - it was mentioned in the Steve Jobs Macworld keynote speech last week, but understandably, the press has been focusing on iPhone coming out and quickly forgot the ‘iTunes death’ brouhaha that was taking place just a few weeks ago. This new iTunes milestone proves that, as the ComScore people said, paraphrasing Mark Twain, reports of iTunes death have been greatly exaggerated.
This is what I wrote almost a year ago when 1bn downloads was hit:

“We can see that if this growth continues, we expect iTunes to reach 2 billion downloads by February 2007.”

So it seems my simplistic model has been the best predictor of iTunes performance out there. The question now is: will iTunes sales keep up this pace, selling another 2 billion songs in the next 11 months?

This entry was posted on Thursday, January 18th, 2007 at 10:00 am and is filed under other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.