Dominos has a so-called Brooklyn Style pizza, whose main feature, it seems by way of their marketing, is the ability to fold it in half. This is exactly why I have never in my life bought Dominos pizza (I have tasted it): it was not flexible enough. Thank you Dominos for addressing my concerns.

At any rate, the New York times took one of these to the test.

Yes, as expected, New Yorkers are grossly offended by the taste and the marketing! Here are my favorite bits:

The Domino’s pizza has an oddly sweet crust that somehow manages to blend the characteristics of cotton and rubber.

“In Utah, they’re going to love it because they use ketchup and American cheese on their pizzas,”

The [television ad] features characters purchased at the Brooklyn Stereotype Store.

“To our sophisticated palates, Domino’s is about as Brooklyn as Sara Lee Cheesecake is Junior’s.”

“We found that Brooklyners like to eat their pizza differently,” said Dana Harville, a spokeswoman for Domino’s. “They like floppy, large slices, and they fold them into almost a sandwich.”

Yes, hammer the point in: You can fold these slices! I am sure this pizza tested well with groups that just fold pizza but never put it in their mouths, but for the time being, I’d rather get my New York pizza from any third-rate slice shop around Times Square.

This entry was posted on Thursday, November 9th, 2006 at 9:44 am and is filed under food, new york city. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.