There’s a minor rebound underway today - AAPL is up around $0.80 on news of the new iPod shuffle price as well as the 1GB nano. On one hand, this is a good move that will allow the iPod to remain competitive. On the other hand, this could be news that Apple is losing it’s pricing power, and this might be bad news for earnings.

Either way, I’ve always underestimated the Shuffle component of the Apple Earnings - but at $69, its price compares to the most expensive flash memory cards out there for the equivalent amount of memory. Perhaps this will boost earnings, and attract more customers to digital media players and the Apple way.

This entry was posted on Tuesday, February 7th, 2006 at 10:34 am and is filed under finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.